SMITH OPTICS - ARCHIVE COLLECTION / Immerse yourself in the rich heritage of Smith’s Archival collection. A campaign that showcases a contemporary take on three of Smith’s everyday classic silhouettes in the serene landscape of Big Bear, Ca. This campaign is a nod to the past and captures the spirit of outdoor style with a refreshed perspective. Our goal was to anchor the product in familiar outdoor landscapes and activities that push the boundaries of outdoor style. Statement styles of yesteryear.
Exec. Producer + Still Photography: Tim Aukshunas / DP + Edit: Alec Walsh
